The Future Self Project
What will your
future health comms self
thank you for?
Ten letters to our future communications selves.
Written by today’s healthcare communicators, they explore the choices we believe will matter most in the years ahead. From trust and AI to influence, measurement, leadership, and the next generation of talent.
Not predictions. Not a manifesto.
Just a simple question:
What can we do today that we’ll be proud of tomorrow?
These letters are inspired by a year of conversations with in-house communications leaders across pharma, reflecting the opportunities, tensions and responsibilities shaping the future of our profession.
“For the future of our profession, today I will… rethink how junior communicators enter it, using AI to accelerate their development, while giving them the experience, context and permission to lead change."
“For the future of our profession, today I will… Continue to keep the patient at the centre of what I do."
“For the future of our profession, today I will… Appreciate new conditions I was unaware of and the ways creativity can change it."
“For the future of our profession, today I will… be someone who always speaks up for the value of communicating to humans, and like a human."
“For the future of our profession, today I will… prove that comms must be human led while AI enabled."
“For the future of our profession, today I will… champion bold ideas and creativity wherever the opportunity arises."
“For the future of our profession, today I will… Share what I know with the next generation of communicators."
“For the future of our profession, today I will… Focus on the impact we make, not just the engagement we receive."
“For the future of our profession, today I will… Pause to ask whether we’re solving the right problem before creating more content."
“For the future of our profession, today I will… Help leaders communicate more honestly and humanly."
“For the future of our profession, today I will… Ask the uncomfortable questions."
