Privacy Notice

Last updated: September 2026

Your privacy matters to us

At POP Health, relationships matter – and that includes the trust you place in us when you share your personal information.
This Privacy Notice explains what personal information we collect through our website, why we use it, how we protect it and the choices and rights you have.

 

Who we are

POP Health Communications Ltd, trading as POP Health (“POP Health”, “we”, “us” or “our”), is responsible for the personal information described in this notice.
For the purposes of UK data protection law, we are the data controller where we determine how and why your personal information is used.

Our details are:
POP Health Communications Ltd
Trading as: POP Health
Company number: 14150207
Registered office: 31 Cattle Market Street, Norwich, Norfolk, United Kingdom, NR1 3DY
Email: hello@pophealthcomms.com

 

The information we collect

Depending on how you interact with us and our website, we may collect:

Information you give us

This may include:

• your name;
• your email address and other contact details;
• your company, organisation and job title;
• information you provide when contacting or corresponding with us;
• information you submit through forms on our website;
• information you provide when subscribing to communications or updates;
• your marketing preferences; and
• information you choose to provide when taking part in a survey, event or other activity.

Please do not send us sensitive personal information through general website contact forms unless we specifically ask you to do so.

Information collected when you use our website

We may automatically collect certain technical information when you visit our website, including:
your IP address;

• browser type and version;
• device type and operating system;
• approximate location derived from technical information;
• pages you visit and how you interact with our website;
• referring websites or links;
• dates and times of visits; and
• cookie and similar technology identifiers.

For more information, please see our Cookie Policy.

 

How we use your information

We may use your personal information to:

• respond to enquiries and communicate with you;
• provide information you have requested;
• manage our relationships with clients, potential clients, partners and other contacts;
• operate, maintain, secure and improve our website;
• understand how people use our website;
• manage subscriptions and marketing preferences;
• send relevant news, insights, invitations or information about POP Health where permitted by law;
• conduct research and gather feedback;
• protect our business, website and systems against fraud, misuse and security threats;
• establish, exercise or defend legal claims; and
• meet our legal and regulatory obligations.

 

Our lawful bases for using your information

UK data protection law requires us to have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:

• Consent – where you have actively agreed to a particular use of your information. Where we rely on consent, you can withdraw it at any time.
• Contract – where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.
• Legitimate interests – where using your information is necessary for our legitimate business interests, or those of a third party, and those interests are not overridden by your rights and interests. This may include responding to business enquiries, managing professional relationships, improving our services, understanding website use, protecting our systems and communicating appropriately with our business contacts.
• Legal obligation – where we need to process your information to comply with a legal or regulatory requirement.

Where another lawful basis applies under UK data protection law, we may rely on that basis where appropriate.

 

Marketing communications

We may send you news, insights, event invitations and information about POP Health where you have consented to receive them or where we are otherwise permitted to do so by law.

You can opt out of marketing communications at any time by:

• using the unsubscribe option included in our marketing emails; or
• contacting us at hello@pophealthcomms.com.

If you opt out, we may retain limited information about your preference so that we can respect your request in future.

 

Who we share information with

We do not sell your personal information.

We may share personal information with trusted organisations that help us operate our business and website, such as:

• website hosting and technology providers;
• analytics providers;
• email and communications platforms;
• customer relationship management systems;
• IT and security providers;
• professional advisers such as lawyers, accountants and insurers; and
• other suppliers that process information on our behalf.

We may also disclose information where required by law, to regulators or public authorities, or where necessary to protect our rights or those of another person.

Where another organisation processes personal information on our behalf, we take appropriate steps to ensure that it handles that information securely and in accordance with applicable data protection law.

 

International transfers

Some of the organisations and technology providers we use may process personal information outside the UK.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is lawful and that the information receives an appropriate level of protection.

Depending on the destination and circumstances, this may include relying on UK adequacy regulations or using appropriate contractual safeguards and other measures recognised under UK data protection law.

You can contact us if you would like more information about the safeguards relevant to your personal information.

 

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, regulatory or reporting requirements.

How long we keep information will depend on the type of information, why we hold it and whether we have a legal or business reason to retain it.

We periodically review the personal information we hold and securely delete or anonymise information that we no longer need.

 

Keeping your information secure

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is limited to people and service providers who need it for legitimate business purposes and who are required to handle it appropriately.

However, no internet-based service or electronic storage system can be guaranteed to be completely secure.

 

POP Health Joy Index™

POP Health Communications has developed and operates the POP Health Joy Index™, a tool designed to help pharmaceutical companies understand and measure the quality of their relationships with patient organisations and communities.

Pharmaceutical companies using the POP Health Joy Index™ may invite representatives of patient organisations and communities, with whom they have worked, to provide structured feedback about that relationship.

 

Information we collect

If you participate in a POP Health Joy Index™ survey, we may collect the following information, depending on how the survey is set up:

• the organisation you represent;
• the patient community or communities you represent;
• your country;
• your responses to the questions; and
• information relating to when you complete or submit the survey.

The POP Health Joy Index™ is not intended to collect information about your health or medical treatment, or medical information about individual patients.

Please do not include personal medical information about yourself or another person, or information that could identify an individual patient, in your responses.

POP Health and the pharmaceutical company associated with the particular survey will be able to see your responses.

The pharmaceutical company commissioning the survey will be identified to you before you begin.

Your identifiable POP Health Joy Index™ responses will not be made available to other pharmaceutical companies.

 

How we use POP Health Joy Index™ information

We use information collected to:

• operate and administer the POP Health Joy Index™;
• analyse responses and POP Health Joy Index™ scores;
• provide dashboards, reports and insights;
• enable participating pharmaceutical companies to understand and assess their relationships with patient organisations;
• maintain, secure and improve the POP Health Joy Index™ platform; and
• develop industry benchmarks, trends and insights using appropriately anonymised and aggregated information.

Participation in the POP Health Joy Index™ will not, by itself, result in you being added to POP Health marketing communications.

We expect our core use of POP Health Joy Index™ information to be based on our legitimate interests, including enabling pharmaceutical companies to obtain structured feedback about their relationships. We take into account participants’ rights and reasonable expectations when relying on legitimate interests.

You have the right to object to our use of your personal information where we rely on legitimate interests. To do so, please contact us at hello@pophealthcomms.com.

 

How long we keep POP Health Joy Index™ information

We normally keep identifiable POP Health Joy Index™ responses for five years from the date they are submitted.

At the end of this period, we will delete or anonymise the information unless there is a continuing need to keep it identifiable. Any continued retention will be kept under review.

 

Your rights

Depending on the circumstances, UK data protection law gives you rights over your personal information.
These may include the right to:

• ask for access to the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your information in certain circumstances;
• ask us to restrict how we use your information;
• object to certain uses of your information, including direct marketing;
• ask us to transfer certain information to you or another organisation;
• withdraw consent where we rely on your consent; and
• raise concerns or make a complaint about how we use your personal information

These rights are not absolute and may not apply in every situation

To exercise any of these rights, contact us at hello@pophealthcomms.com.

We may need to ask for information to verify your identity before responding to a request.

 

Making a privacy complaint

If you have a concern or complaint about how we have handled your personal information, please contact us in the first instance: hello@pophealthcomms.com.

We will consider your complaint and respond in accordance with our obligations under applicable data protection law.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).
You can find information about making a complaint at ico.org.uk.

 

Third-party websites

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices of those websites. We encourage you to read their privacy notices before providing them with personal information.

 

Changes to this Privacy Notice

We may update this Privacy Notice from time to time to reflect changes to our business, website, technology or legal obligations.

When we make changes, we will update the date at the top of this notice. Where a change materially affects how we use personal information, we will take appropriate steps to bring it to the attention of affected individuals.

 

Contact us

If you have questions about this Privacy Notice or how we use your personal information, please contact:

POP Health Communications
Email: hello@pophealthcomms.com
POP Health Communications Ltd
31 Cattle Market Street, Norwich, Norfolk, United Kingdom, NR1 3DY
14150207